Jordan poses at Vivienne Westwood’s SEX shop: ‘I’m not sure why I lifted my top, but it felt right’

By Colin Drury

Pamela Rooke, aka Jordan, recalls a photoshoot at the iconic London shop, 1976

In 1976, punk was exploding across London. I was working at Sex, the Kings Road boutique owned by Vivienne Westwood and Malcolm McLaren, where this picture was taken. Chrissie Hynde, Sid Vicious and Glen Matlock all had jobs there at different times; John Lydon auditioned for the Sex Pistols by singing along to the shop's jukebox. In my first week, two of the New York Dolls came in for a browse.

It was my dream job. Since I was 13, I'd been pushing the limits of how I looked. I wanted to turn myself into a work of art. I started going by the name Jordan, after a character in The Great Gatsby, and would search my home town, Seaford, and nearby Brighton for vintage clothes to transform with studs, rips, vinyl patches and ballerina accessories.

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Source: Jordan poses at Vivienne Westwood’s SEX shop: ‘I’m not sure why I lifted my top, but it felt right’