Ultra violet: Pantone’s 2018 colour of the year

By Joanna Ruck

Every year, the colour experts at the Pantone Colour Institute pore over research and analyses of design, film, food, fashion, art and entertainment, as well as materials, travel, sports and technology, to arrive at a colour of the year. This year it's Pantone 18-3838, also known as ultra violet

Pantone describes ultra violet as a “provocative and thoughtful purple shade” that embodies individuality and spirituality. According to the company, it alludes to the mysteries of the cosmos and the unknown.

Related: Ultra violet: the colour of 2018 – in pictures

…read more

Source: Ultra violet: Pantone’s 2018 colour of the year