By Joanna Ruck
Every year, the colour experts at the Pantone Colour Institute pore over research and analyses of design, film, food, fashion, art and entertainment, as well as materials, travel, sports and technology, to arrive at a colour of the year. This year it's Pantone 18-3838, also known as ultra violet
Pantone describes ultra violet as a “provocative and thoughtful purple shade” that embodies individuality and spirituality. According to the company, it alludes to the mysteries of the cosmos and the unknown.